TY - JOUR
T1 - Taquilla inversa in Catalan theatres
T2 - Pay what you want strategy
AU - Tena Sanchez, Jordi
AU - León Medina, Francisco José
AU - Noguera Ferrer, Jose Antonio
PY - 2021/7/26
Y1 - 2021/7/26
N2 - In recent years, "pay what you want" experienceshave become popular around the world: a system inwhich consumers freely decide how much they wantto pay for a product or service offered in the market(including the possibility of not paying).Researchers from the Universitat Autònoma deBarcelona and the Universidade da Coruña haveempirically analyzed one of these experiences: thatof three plays performed in the Sala Beckett inBarcelona. The results show that it can be aprofitable strategy, and that its potential success is associated with factors such as consumersatisfaction or the usual market price of a product.
AB - In recent years, "pay what you want" experienceshave become popular around the world: a system inwhich consumers freely decide how much they wantto pay for a product or service offered in the market(including the possibility of not paying).Researchers from the Universitat Autònoma deBarcelona and the Universidade da Coruña haveempirically analyzed one of these experiences: thatof three plays performed in the Sala Beckett inBarcelona. The results show that it can be aprofitable strategy, and that its potential success is associated with factors such as consumersatisfaction or the usual market price of a product.
M3 - Artículo
SN - 2014-6388
JO - UAB Divulga. Revista de divulgación científica
JF - UAB Divulga. Revista de divulgación científica
ER -