Spain: Media focus the geopolitical issues of a major sporting event

Emilio Fernàndez Peña*, Miquel de Moragas

*Autor correspondiente de este trabajo

Producción científica: Capítulo del libroCapítuloInvestigaciónrevisión exhaustiva


This work aims to analyse the coverage of the 2008 torch lighting ceremony throughout the newspapers El País, La Vanguardia and El Mundo, the video delivered by the public regional channel Televisio´ de Catalunya and the private television CNN Plus. This research also includes a study of the Yahoo webpage devoted to the Beijing Olympic Games and the videos that YouTube indexed in Spanish language referring to the lighting ceremony. in the Spanish media, the protests were given greater significance than the symbolism and ceremony surrounding this unique sporting event. Spanish newspapers emphasized the protests during the torch ceremony, giving a geopolitical slant to the occasion rather than treating it as a sporting event. YouTube constructed for the searches in Spanish an image of lighting ceremony in which the incident played an important role together with domestic videos of the Olympic flame carried through the streets of Buenos Aires days after the lighting ceremony.

Idioma originalInglés
Título de la publicación alojadaEncoding the Olympics
Subtítulo de la publicación alojadaThe Beijing Olympic Games and the Communication Impact Worldwide
EditorialTaylor and Francis AS
Número de páginas9
ISBN (versión impresa)9780203722732
EstadoPublicada - 1 ene 2013


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