Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand

Maria-Jose Masanet, Israel Márquez, Fernanda Pires, Débora Lanzeni

Producción científica: Capítulo del libro › Capítulo › Investigación › revisión exhaustiva

Idioma original	Inglés
Título de la publicación alojada	Innovation in Advertising and Branding Communication
Editores	Lluís Mas-Manchón
Editorial	Routledge
Páginas	136-153
Número de páginas	18
Edición	first
ISBN (versión digital)	9781003009276
DOI	https://doi.org/10.4324/9781003009276-9
Estado	Publicada - 9 sept 2020

Acceder al documento

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Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand. / Masanet, Maria-Jose; Márquez, Israel; Pires, Fernanda et al.
Innovation in Advertising and Branding Communication. ed. / Lluís Mas-Manchón. first. ed. Routledge, 2020. p. 136-153.

Producción científica: Capítulo del libro › Capítulo › Investigación › revisión exhaustiva

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