Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

Karine Picot-Coupey; Younes Bouragba; Isabelle  Collin-Lachaud; Martina  G. Gallarza; Yacine Ouazzani

doi:10.1108/IJRDM-12-2022-0505

Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

Karine Picot-Coupey^*, Younes Bouragba, Isabelle Collin-Lachaud, Martina G. Gallarza, Yacine Ouazzani

^*Autor correspondiente de este trabajo

Departamento de la Empresa

Producción científica: Contribución a una revista › Artículo › Investigación › revisión exhaustiva

21 Citas (Scopus)

Resumen

Considering the emergence of Live Streaming Shopping (LSS) in Europe and the scant academic coverage it has attracted in terms of characterization, this study's aim is twofold: (1) explore how both consumers and retailers assess the distinctive attributes of LSS in order to identify its characteristics as a new form of commerce, or even retail format, and (2) analyze the motivations of both consumers and retailers for choosing it.

Idioma original	Inglés
Páginas (desde-hasta)	1313-1351
Publicación	International Journal of Retail & Distribution Management
Volumen	51
N.º	9-10
DOI	https://doi.org/10.1108/IJRDM-12-2022-0505
Estado	Publicada - 27 nov 2023

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abstract = "Considering the emergence of Live Streaming Shopping (LSS) in Europe and the scant academic coverage it has attracted in terms of characterization, this study's aim is twofold: (1) explore how both consumers and retailers assess the distinctive attributes of LSS in order to identify its characteristics as a new form of commerce, or even retail format, and (2) analyze the motivations of both consumers and retailers for choosing it.",

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Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers. / Picot-Coupey, Karine; Bouragba, Younes; Collin-Lachaud, Isabelle et al.
En: International Journal of Retail & Distribution Management, Vol. 51, N.º 9-10, 27.11.2023, p. 1313-1351.

Producción científica: Contribución a una revista › Artículo › Investigación › revisión exhaustiva

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AU - G. Gallarza, Martina

AU - Ouazzani, Yacine

PY - 2023/11/27

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KW - Motivations

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Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

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