Tuset Street - primitivisme pop

Abstract

Between 1966 and 1972, Tuset Street of Barcelona was commercially renamed Tuset Street. This brand promoted the commercial, business and leisure axis. The desire to characterise, distinguish and sell this area of the city as the epicentre of cultural connections with abroad, led this commercial brand to become synonymous with values attractive to some and rejectable to others. The arrival of external influences to the local culture turns this space-time of the city into a focus for public debate around new forms of behaviour and consumption that evidence conflicts of class and identity. The design and art linked to the Tuset Street brand is discussed given the key role they had in the construction of this symbolic space and in the resolution of the places where a kind of legend developed. The confluence of new forms of culture and leisure promotes Tuset Street as a reference area for the birth of local pop culture.

Date of Award	7 Nov 2024
Original language	Catalan
Supervisor	Alex Mitrani Martínez de Marigorta (Director) & David Jorge Casacuberta Sevilla (Director)