The communication system of the chinese community in Spain

Abstract

The thesis The Communication system of the Chinese community in Spain has realized an X-ray to the communication structure of the immigrant community which has been coexisted with the host country through decades. Along this time, the community members have constructed their own communication pyramid from the intergroup level to the mass communication level, from associations, language schools, and churches to newspapers and radio. Apart from the panoramic introduction of the communication system, the study has realized a content analysis of the news during 2015 to 2017 and in the continuing years with the monthly frequence in the two major Chinese ethnic newspapers published in Spain, through the statistic models: decision tree and K-means clusters using the software Clementine 12.0 to recognize the industry, as well as realized semi-structural in-depth interviews with the community members to get close to the media consumption according to different profiles.

Date of Award	30 Nov 2020
Original language	English
Supervisor	Mª José Recoder (Co-director) & Minkang Zhou Gu (Co-director)