The women's magazine Paula was born in 1967, a time where the strength of tradition in customs and especially, in the education of women, is higher. Within these traditions and customs, the aim is to highlight elegance, discretion, simplicity, naturalness and simplicity as the appreciated qualities of the woman. It is within this conservative society that the Paula project arises. In this way, the magazine seeks to vindicate the Chilean woman by touching on topics social, cultural, political, home and care, etc., directly and clearly. Not However, the traditional roles of the Chilean class woman are never neglected High average. This study focuses on the analysis of interviews and reports from the magazine female Paula. It is assumed that the discourses conveyed by the publication are loaded with meanings referring to femininity, which explicitly and implicitly define what “being a woman” is, positioning it in a certain way in the social order and in power relations. The Paula magazine through time to check if the treatment given to the female sexuality (SF) and romantic love (AR) are addressed as discourses transgressors or traditional regarding female liberation, as well as in what measure the magazine served as a channel to transform the experiences of the population feminine regarding sexual uses.