El uso del color pastel para evocar emociones en la audiencia audiovisual

Abstract

The use of pastel color as a tool to create emotions in the audience has been a topic over the years that has not been studied as in-depth as other elements of audiovisual production. This research aims to find out how the use and combination of 6 pastel colors (red, orange, blue, green, violet, and yellow) can influence the way in which the audience feels the emotions happiness, anger, disgust, sadness, fear and surprise. This research has a quantitative experiment of a psychometric nature and a qualitative experiment in the form of in-depth interviews. The psychometric experiment consists of the creation of 12 30-second short films, one for each of the emotions studied in two versions: pastel color and its saturated equivalent. Then it is presented to an audience who, using a survey with a Likert scale, measure the levels of emotionality. A series of in-depth interviews are then carried out to correlate whether in fact the use of certain colors in the audiovisual production design corresponds to the emotions that the audiovisual makers want to influence in the audience. Finally, the quantitative and qualitative elements are compared to each other to draw conclusions that answer our research questions. At the end of this research, we found that there are no statistically significant differences between the use of a production design in pastel colors or in saturated colors. In conclusion, the combination of the other elements that make up the staging, such as music, performances, camera shots and angles, editing or script, is necessary to evoke an emotional response in the audiovisual audience.

Date of Award	24 May 2024
Original language	Spanish
Supervisor	Celia Andreu-Sánchez (Director)