In order to estimate the economic, social and cultural impact of the University Centre of the South Coast (Cu Costa Sur) in the city of Autlán de Navarro, Jalisco, Mexico, this thesis was conducted. It is based on the premise that the CU Costa Sur as a dependency of the University of Guadalajara manages economic resources, employment, influences the development and growth of enterprises in the training of human resources and the improvement of the arts, dance, theatre and culture in general. As a result it becomes an important centre of attraction which stimulates the social, economic and cultural development in the municipality. Qualitative and quantitative methods and techniques typical of educational research (McMillan and Schumacher, 2005, pp. 39-48 and 48-53) were used._x000D_ The economic impact is approximately $ 176, 029,008.00 for 2008 and 2015 is $ 218'028,908.35, representing an increase of 23.86 percent. The CU Costa Sur, the municipality of Autlán de Navarro and the sugar mill Melchor Ocampo, are organizations that have more economic benefit in the municipality._x000D_ Social, specifically in human resource training and development project of life of those graduates that were interviewed, it was found that 75% of them mentioned that the main event of their life is related to their training at the CU Costa Sur. It is noted that the horizon of life of graduates living in the municipality has changed._x000D_ Regarding the impact on art and culture in the 20 years that the CU Costa Sur has in the region, thousands of autlenses have been benefited from the cultural program through; University Cultural Week, which in 2014 was in the twentieth issue, consolidated at regional level it is one of the most important cultural events in the State of Jalisco; Confetti Kids Fair and Summer Courses for children, have strengthened the autlense childhood culture; Painting Prize José Atanasio Monroy, which in 2014 celebrated its second biennial, it is consolidated at West Central Mexico level, it is carried out at a national level and is an expected event by both beginners and advanced visual arts ones; the Death Week in its nineteenth issue and Christmas Week in its twentieth issue, are unique events of the university and the city of Autlan; the Mexican Film Festival, which recently edition was done, 16th to 22nd March , 2015; the support of the academic staff of the university centre in the structures and the cultural events organized by the municipality of Autlan de Navarro; such as the Art Headquarters , Culture and Tourism, in the Board of the National Holiday of the Municipality of Autlán de Navarro and the Board of Carnival Autlán; and finally, in assessing outstanding personalities autlenses such as; José Atanasio Monroy, Antonio Alatorre, Ruben Villasenor Bordes, Hermilio Hernández, Ernesto Medina Lima and Lavinia Cueva, among others. The opinion of the interviewees; 12 of them were interviewed collectively and four more individually, 100% match on their categorical statement that the cultural program of the CU Costa Sur has impacted the Municipality of Autlán de Navarro and has influenced the cultural program of the Municipal Government._x000D_ It is concluded that the CU Costa Sur has a significant economic, social and cultural impact on the Municipality of Autlán de Navarro and makes it a major focus of attraction that promotes regional development.
| Date of Award | 20 Oct 2015 |
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| Original language | Spanish |
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| Supervisor | Jaume Sarramona Lopez (Director) |
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