Diseño y comunicación de la pluralidad sociocultural en las sintonías musicales de los teleinformativos

Abstract

Starting from a conceptualization of news broadcasts’ theme songs as agents that contribute to the mediatized_x000D_ construction of sociocultural plurality, this doctoral dissertation studies the sound discourses of the theme_x000D_ songs that accompany televised news broadcasts’ headlines, identified with the initials DMT (Discourse/_x000D_ Musical/TV news broadcast)._x000D_ In order to build more pluralistic, democratic and less Eurocentric and militarized views of the world, we_x000D_ have strove to contribute to the formation of knowledge concerning the design and communication of_x000D_ televised news broadcasts’ theme songs. We have also sought to find if their sound and musical discourses_x000D_ can be communicative elements that help promote sociocultural pluralism through media identity façades, a_x000D_ key concept in this paper._x000D_ More specifically, the general aim that we have set in this study’s empirical case study is to analyse, from the_x000D_ perspective of field production, emission and reception, the design and communication of sound discourses_x000D_ heard during/that accompany the headlines of Spanish televised news broadcasts (DMTs) nowadays._x000D_ This aim may be broken down into the following specific objectives:_x000D_ - Identify the characteristics of the 2007 second season of Channel 4 news broadcasts’ DMT as a_x000D_ sound discourse representative of current Spanish televised news broadcasts from a communicative_x000D_ global process. This involves field production, emission and reception._x000D_ - Know to what extent the prototypical design of alternative DMTs, based on hybrid cultural identities_x000D_ and developed for this doctoral dissertation, are more capable of fulfilling, through their sound_x000D_ discourses, the task of promoting the construction of mediatized plurality._x000D_ With regards to our first objective, which involved discovering the characteristics of Channel 4 news_x000D_ broadcasts’ DMT, our hypothesis was that current Spanish DMTs are constructed using ideas associated with_x000D_ purely Central European, Occidental and militarized imaginary identities (Lorite, 2007b: 107). This_x000D_ hypothesis was confirmed through the analysis of DMTs in the theoretical framework as well as the analysis_x000D_ of data obtained from the empirical study on the global process of Channel 4 news broadcasts’ DMT._x000D_ In the case of the second objective proposed, that is, to establish to what extent the prototypical design of_x000D_ alternative DMTs, based on hybrid cultural identities and developed for this doctoral dissertation, are more_x000D_ capable of fulfilling, through their sound discourses, the task of promoting the construction of mediatized_x000D_ plurality, our hypothesis was also confirmed. This was achieved through the data obtained from the empirical_x000D_ study implemented on a decoding analyses of the sound discourse involved in this dissertation so as to verify_x000D_ that the alternative DMTs based on hybrid cultural identities were perceived by the audience as a discourse_x000D_ that best represents cultural plurality.

Date of Award	20 Nov 2013
Original language	Undefined/Unknown
Supervisor	Nicolas Lorite Garcia (Director)