Young audiences' perception of Spanish public television's online platforms : RTVE Play and Playz

Introduction: television has changed: the rise of the Internet has encouraged online consumption and, faced with the rise of platforms, traditional channels are reacting by creating their own websites, some of them specifically for young people. Specifically, RTVE has RTVE Play, with generalist content, and Playz, aimed at young audiences. Methodology: a survey was carried out to find out how people between 18 and 35 years old in Spain perceive RTVE Play and Playz. Results: the results show a low level of awareness of Playz but a high level of awareness of RTVE Play, as well as a poor identification of the audience with both channels. However, the quality, innovation and diversity of their content are highly appreciated by the audience. Discussion: RTVE should strengthen the promotion of its platforms on social networks, everyday media for today's youth (Stollfuß, 2019); on the other hand, it would be advisable to promote the broadcaster's innovative policy that allows it to be a benchmark and thus enrich its social contribution (EBU, 2016). Conclusions: there is a disconnection between young people and RTVE and its online platforms, despite the public broadcaster's efforts to reach out to this segment of the population.