When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook

Deborah do Espiritu Santo Serra; M.T. Soto-Sanfiel

doi:https://doi.org/10.5585/remark.v13i1.2584

When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook

Translated title of the contribution: When the user becomes a Publicist: Motivations for EWOM on Facebook

Deborah do Espiritu Santo Serra, M.T. Soto-Sanfiel

Research output: Contribution to journal › Article › Research

Translated title of the contribution	When the user becomes a Publicist: Motivations for EWOM on Facebook
Original language	Multiple languages
Pages (from-to)	1-16
Journal	Revista Brasilera de Marketing
Volume	13
Issue number	1
DOIs	https://doi.org/10.5585/remark.v13i1.2584
Publication status	Published - 1 Jan 2014

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https://doi.org/10.5585/remark.v13i1.2584

https://ddd.uab.cat/record/184885

Cite this

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title = "When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook",

author = "Serra, {Deborah do Espiritu Santo} and M.T. Soto-Sanfiel",

year = "2014",

month = jan,

day = "1",

doi = "https://doi.org/10.5585/remark.v13i1.2584",

language = "M{\'u}ltiples idiomas",

volume = "13",

pages = "1--16",

number = "1",

}

When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook. / Serra, Deborah do Espiritu Santo; Soto-Sanfiel, M.T.

In: Revista Brasilera de Marketing, Vol. 13, No. 1, 01.01.2014, p. 1-16.

Research output: Contribution to journal › Article › Research

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AU - Serra, Deborah do Espiritu Santo

AU - Soto-Sanfiel, M.T.

PY - 2014/1/1

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