When the user becomes a Publicist: Motivations for EWOM on Facebook

Translated title of the contribution: When the user becomes a Publicist: Motivations for EWOM on Facebook

Deborah do Espiritu Santo Serra, M.T. Soto-Sanfiel

Research output: Contribution to journal › Article › Research

Translated title of the contribution	When the user becomes a Publicist: Motivations for EWOM on Facebook
Original language	Multiple languages
Pages (from-to)	1-16
Journal	Revista Brasilera de Marketing
Volume	13
Issue number	1
DOIs	https://doi.org/10.5585/remark.v13i1.2584
Publication status	Published - 1 Jan 2014

Cite this

@article{589296dd9ce245b59ef37092ed9debb7,

title = "When the user becomes a Publicist: Motivations for EWOM on Facebook",

author = "Serra, {Deborah do Espiritu Santo} and M.T. Soto-Sanfiel",

year = "2014",

month = jan,

day = "1",

doi = "10.5585/remark.v13i1.2584",

language = "M{\'u}ltiples idiomas",

volume = "13",

pages = "1--16",

number = "1",

}