Translated title of the contribution | When the user becomes a Publicist: Motivations for EWOM on Facebook |
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Original language | Multiple languages |
Pages (from-to) | 1-16 |
Journal | Revista Brasilera de Marketing |
Volume | 13 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2014 |
When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook
Deborah do Espiritu Santo Serra, M.T. Soto-Sanfiel
Research output: Contribution to journal › Article › Research