When the user becomes a Publicist: Motivations for EWOM on Facebook

Translated title of the contribution: When the user becomes a Publicist: Motivations for EWOM on Facebook

Deborah do Espiritu Santo Serra, M.T. Soto-Sanfiel

Research output: Contribution to journalArticleResearch

Translated title of the contributionWhen the user becomes a Publicist: Motivations for EWOM on Facebook
Original languageMultiple languages
Pages (from-to)1-16
JournalRevista Brasilera de Marketing
Volume13
Issue number1
DOIs
Publication statusPublished - 1 Jan 2014

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