When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook

Translated title of the contribution: When the user becomes a Publicist: Motivations for EWOM on Facebook

Deborah do Espiritu Santo Serra, M.T. Soto-Sanfiel

Research output: Contribution to journal › Article › Research

Translated title of the contribution	When the user becomes a Publicist: Motivations for EWOM on Facebook
Original language	Multiple languages
Pages (from-to)	1-16
Journal	Revista Brasilera de Marketing
Volume	13
Issue number	1
DOIs	https://doi.org/10.5585/remark.v13i1.2584
Publication status	Published - 1 Jan 2014

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author = "Serra, {Deborah do Espiritu Santo} and M.T. Soto-Sanfiel",

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T1 - When the user becomes a Publicist: Motivations for EWOM on Facebook / When the user becomes a Publicist: Motivations for EWOM on Facebook

AU - Serra, Deborah do Espiritu Santo

AU - Soto-Sanfiel, M.T.

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