“Voices against Silence”: a case study of the social impact of journalism

Gender-based violence affects 1 in 3 women worldwide and is the leading cause of death among women. Journalism has a duty to provide fair and coherent information and has a huge effect on peoples’ perceptions. This study examines how one excellent journalism practice contributes to social impact and overcomes sexual harassment. Social impact is considered a crucial factor for evaluating the impact of science. This concept is used to evaluate journalism practice, while the contribution is made through an analysis of the social impact achieved following the RTVE documentary “Voices against Silence” (Golden Globe Award at the 2018 World Media Festival, Hamburg). Implementing the social impact of social media (SISM) methodology and additional interviews (14), this study examines evidence of this documentary’s social impact by exploring citizens’ voices through social media (Twitter and Facebook) and interviews with people whose lives have been impacted by watching this documentary. The evidence collected is linked to the United Nations Sustainable Development Goal 5 to overcome sexual harassment. The results indicate this documentary had a social impact by contributing to overcoming sexual harassment and improving trust in journalism as well as providing a reputation for journalistic coverage, which also leads to social impact.