Visual impact and eye fixation of non conventional advertising (NCA) on television among young people and the elderly.

Research output: Contribution to journalArticleResearch

Original languageEnglish
Pages (from-to)77-88
JournalCuadernos del Consejo del Audiovisual de Cataluña (CAC)
VolumeXIV
Issue number2
Publication statusPublished - 1 Jan 2011

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