Values perception in food commercials with dietary strategies

Lluís Mas Manchón, Àngel Rodríguez Bravo, Norminanda Montoya Vilar, Fernando Morales Morante, Elaine Lopes, Andre Wilson Salgado

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)


There is clear evidence today that advertising influences eating disorders. Particularly, advertising uses stereotyped body images to spread and promote physical ideals and non-healthy food habits associated with food and clothes products targeted at youth. The purpose of this is study is to test the perception of 25 values in three dietary commercials by two groups of young people (with and without eating disorders). Results show that only the group with those disorders (ED) consider these commercials to be negative in terms of health, well-being, family or effort, while the non-ED group assesses them slightly positively. These results point to the unnatural and self-interested social and media construction of beauty and success.
Original languageEnglish
Pages (from-to)30-59
JournalPrisma Social
Publication statusPublished - 1 May 2016


  • Advertising literacy
  • Commercials
  • Eating disorders
  • Media
  • Values


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