Towards "docuketig"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona

Alfons González Quesada; Joan Ramon Molero I Yll

Towards "docuketig"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona

Alfons González Quesada, Joan Ramon Molero I Yll

Department of Catalan Studies

Research output: Contribution to journal › Article › Research › peer-review

1 Citation (Scopus)

Abstract

The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Document Management, conceived as a subject in which two disciplines must work together has been a challenge to enhance collaborative work between teams of teachers and increase the visibility of information science, both among students and between teachers in the field of communication.

Original language	English
Pages (from-to)	81-85
Journal	Scire
Volume	17
Issue number	2
Publication status	Published - 1 Jul 2011

Keywords

Advertising and public relations degree
European Higher Education Area
Information and library science
Inter-disciplinarity
Marketing

Cite this

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abstract = "The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Document Management, conceived as a subject in which two disciplines must work together has been a challenge to enhance collaborative work between teams of teachers and increase the visibility of information science, both among students and between teachers in the field of communication.",

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KW - Information and library science

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Towards "docuketig"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona

Abstract

Keywords

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Cite this