Towards "docuketig"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona

Alfons González Quesada, Joan Ramon Molero I Yll

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Abstract

The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Document Management, conceived as a subject in which two disciplines must work together has been a challenge to enhance collaborative work between teams of teachers and increase the visibility of information science, both among students and between teachers in the field of communication.
Original languageEnglish
Pages (from-to)81-85
JournalScire
Volume17
Issue number2
Publication statusPublished - 1 Jul 2011

Keywords

  • Advertising and public relations degree
  • European Higher Education Area
  • Information and library science
  • Inter-disciplinarity
  • Marketing

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