The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Document Management, conceived as a subject in which two disciplines must work together has been a challenge to enhance collaborative work between teams of teachers and increase the visibility of information science, both among students and between teachers in the field of communication.
|Publication status||Published - 1 Jul 2011|
- Advertising and public relations degree
- European Higher Education Area
- Information and library science