Time compression diseconomies in accelerated global alliances

Esteban García Canal; Cristina López Duarte; Josep Rialp Criado; Ana Valdés Llaneza

doi:10.1108/00251740210437716

Time compression diseconomies in accelerated global alliances

Esteban García Canal, Cristina López Duarte, Josep Rialp Criado, Ana Valdés Llaneza

Research output: Contribution to journal › Article › Research › peer-review

15 Citations (Scopus)

Abstract

This paper aims at identifying practices that help managers to cope with two opposing forces related to global alliance management: the desirable gradual development of the alliance – due to time compression diseconomies in trust formation – and the need to accelerate this development in order to react quickly to the challenges of a global market. On the basis of a single case study, we show that several practices can be used to guarantee that acceleration does not put in danger either trust formation or other sources of relational rents. © 2002, MCB UP Limited

Original language	English
Pages (from-to)	745-754
Journal	Management Decision
Volume	40
Issue number	8
DOIs	https://doi.org/10.1108/00251740210437716
Publication status	Published - 1 Oct 2002

Keywords

Global marketing
Marketing planning
Marketing strategy
Time management
Trust

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10.1108/00251740210437716

Cite this

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abstract = "This paper aims at identifying practices that help managers to cope with two opposing forces related to global alliance management: the desirable gradual development of the alliance – due to time compression diseconomies in trust formation – and the need to accelerate this development in order to react quickly to the challenges of a global market. On the basis of a single case study, we show that several practices can be used to guarantee that acceleration does not put in danger either trust formation or other sources of relational rents. {\textcopyright} 2002, MCB UP Limited",

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AU - Rialp Criado, Josep

AU - Valdés Llaneza, Ana

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AB - This paper aims at identifying practices that help managers to cope with two opposing forces related to global alliance management: the desirable gradual development of the alliance – due to time compression diseconomies in trust formation – and the need to accelerate this development in order to react quickly to the challenges of a global market. On the basis of a single case study, we show that several practices can be used to guarantee that acceleration does not put in danger either trust formation or other sources of relational rents. © 2002, MCB UP Limited

KW - Global marketing

KW - Marketing planning

KW - Marketing strategy

KW - Time management

KW - Trust

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DO - 10.1108/00251740210437716

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JO - Management Decision

JF - Management Decision

SN - 0025-1747

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Time compression diseconomies in accelerated global alliances

Abstract

Keywords

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