Time compression diseconomies in accelerated global alliances

Esteban García Canal, Cristina López Duarte, Josep Rialp Criado, Ana Valdés Llaneza

    Research output: Contribution to journal › Article › Research › peer-review

    15 Citations (Scopus)

    Abstract

    This paper aims at identifying practices that help managers to cope with two opposing forces related to global alliance management: the desirable gradual development of the alliance – due to time compression diseconomies in trust formation – and the need to accelerate this development in order to react quickly to the challenges of a global market. On the basis of a single case study, we show that several practices can be used to guarantee that acceleration does not put in danger either trust formation or other sources of relational rents. © 2002, MCB UP Limited
    Original languageEnglish
    Pages (from-to)745-754
    JournalManagement Decision
    Volume40
    Issue number8
    DOIs
    Publication statusPublished - 1 Oct 2002

    Keywords

    • Global marketing
    • Marketing planning
    • Marketing strategy
    • Time management
    • Trust

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