The vision of women and femininity in María Luz Morales' articles published in 'La Vanguardia' (1921-1936)

© 2019 Blanquerna School of Communication and International Relations. All rights reserved. When María Luz Morales's byline appeared in 1921 in the newspaper La Vanguardia, of which she would be the editor for a few months in 1936, she became one of the first women to work in the newsroom of a newspaper in Spain. In those first years, she published different types of articles in La Vanguardia. From the very first, some articles dealing with the “female condition” stand out. In these, there is a discernible appeal for women not to enclose themselves in the domestic environment and to have free and regular access to culture, to education, to the workplace and, consequently, to freedom of expression. This stance is complemented by another related to motherhood, for which she claims a series of values that she considers feminine: tenderness, love, and imagination. Morales appeals for a childhood without the rigor of obedience and discipline, built rather on creativity and culture. On the whole, the journalist defends in her articles a femininity which is active and cultured, independent, conservative and with a strong social activism that nevertheless rejects labels. The first: to be considered a feminist.