The value of private label brands: measuting equity across consumer segments.

Andrés Cuneo, Maria Pilar Lopez Belbeze, María Jesús Yagüe

Research output: Contribution to journalArticleResearch

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)428-438
JournalJournal of product & brand management
Volume21
Issue number6
DOIs
Publication statusPublished - 1 Jan 2012

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