The Social Network Gamer’s Experience of Play: A Netnography of Restaurant City on Facebook

Ercilia García-Álvarez, Jordi López-Sintas, Alexandra Samper-Martínez

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)


© 2015, © The Author(s) 2015. We address the subjective experience of social network gamers playing Restaurant City, a game hosted on Facebook. We adopted a netnographic approach to studying the culture of transient Internet communities shaping the player off-line communities. Fieldwork was conducted over the entire life span of the game (3 years). Data were analyzed using a qualitative thematic approach and the software EdEt. The results describe the evolution of the gaming experience through online interaction and its importance in everyday off-line life. Players were observed to play an important role in the production of social meanings associated with gaming and with the gaming community online and off-line. We discuss the implications of our findings regarding how the gaming process is a far more complex scenario than envisaged by a business vision based on acquisition, retention, and monetization.
Original languageEnglish
Pages (from-to)650-670
JournalGames and Culture
Issue number7-8
Publication statusPublished - 1 Nov 2017


  • Facebook
  • gamer experience
  • netnography
  • social interaction
  • social network game


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