The knowledge factory: In/corporation of cognitive capitalism in the university

The large-scale changes that are happening in the global context are permeating every area of contemporary life. University institutions are not immune to these changes and are becoming articulated within a unique logic, creating new "cultures" related to the production of knowledge and training. This material-semiotic framework seeks to reproduce itself through particular assemblages strongly imposed on the subjects involved, leaving little room for the generation of critical thinking that can escape commodification and creating various forms of subjectivity in line with the dominant values of cognitive capitalism. Nevertheless, alternatives to this logics are present, either through the "exodus" of institutions, either by making critical strands "inside" the structures of domination that form university space.