The infographic visualization: Study of its effectiveness in the interpretation of active audiences

José Luis Valero Sancho, Francesc Morera Vidal

Research output: Contribution to journalArticleResearch

Abstract

© 2019 Universidad Complutense de Madrid. All rights reserved. This document contains an evaluation method for the infographic, initially designed for the communicative comparison with other documents of identical contents, presented by means of written texts, which were proven in a successful investigation on the communicative effectiveness of the infographic visualization. It shows the research design that allowed obtaining results and conclusions of great reliability for the comparison. In the present study we intend to show the criteria with which selected selected infographics were investigated, with specific criteria, thanks to previous personal tests and after establishing and, after preparing the general criteria for a mass telematic consultation, they were sent and received by means of of a on line digital system, which allowed to determine the knowledge acquired by the interpreters, about what was document presented to them.
Original languageEnglish
Pages (from-to)1153-1170
JournalEstudios Sobre el Mensaje Periodistico
Volume25
DOIs
Publication statusPublished - 1 Jan 2019

Keywords

  • Audiences
  • Communication
  • Evaluation
  • Infographics
  • Interpreter
  • Visualization

Fingerprint Dive into the research topics of 'The infographic visualization: Study of its effectiveness in the interpretation of active audiences'. Together they form a unique fingerprint.

  • Cite this