THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE

Felipe Uribe Saavedra; Joan Llonch Andreu; Josep Rialp Criado

THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE

Felipe Uribe Saavedra, Joan Llonch Andreu, Josep Rialp Criado

Departament of Business

Research output: Chapter in Book › Chapter › Research › peer-review

1 Citation (Web of Science)

Original language	Undefined/Unknown
Title of host publication	Looking Forward, Looking Back: Drawing on the Past To Shape the Future of Marketing
Publication status	Published - 2016

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@inbook{63bfef711ec844cd81264fbdd46bca43,

title = "THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE",

author = "{Uribe Saavedra}, Felipe and {Llonch Andreu}, Joan and {Rialp Criado}, Josep",

year = "2016",

language = "Indefinido/desconocido",

booktitle = "Looking Forward, Looking Back: Drawing on the Past To Shape the Future of Marketing",

}

TY - CHAP

T1 - THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE

AU - Uribe Saavedra, Felipe

AU - Llonch Andreu, Joan

AU - Rialp Criado, Josep

PY - 2016

Y1 - 2016

UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000378071400048&KeyUID=WOS:000378071400048

M3 - Capítulo

BT - Looking Forward, Looking Back: Drawing on the Past To Shape the Future of Marketing

ER -

THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE

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