THE IMPACT OF SOCIAL MEDIA MARKETING ON THE RELATIONSHIP AMONG DYNAMIC CAPABILITIES AND PERFORMANCE

Felipe Uribe Saavedra, Joan Llonch Andreu, Josep Rialp Criado

Research output: Chapter in BookChapterResearchpeer-review

Original languageUndefined/Unknown
Title of host publicationLooking Forward, Looking Back: Drawing on the Past To Shape the Future of Marketing
Publication statusPublished - 2016

Cite this