The Hidden Radio Audience in Spain: Study on Children's Relationship with the Radio

Armand Balsebre; Juan José Perona; Anna Fajula; Mariluz Barbeito

doi:https://doi.org/10.1080/19376529.2011.615778

The Hidden Radio Audience in Spain: Study on Children's Relationship with the Radio

Armand Balsebre, Juan José Perona, Anna Fajula, Mariluz Barbeito

Research output: Contribution to journal › Article › Research › peer-review

3 Citations (Scopus)

Abstract

The arbitration imposed in the audience measurement systems used in Spain excludes a major swath of the population as soon as it segments the potential radio audience starting at the age of 14. Thus, the child-listener is ignored by both programming and advertising strategies. However, is this marginalisation fair? The purpose of this article is to answer this and other questions and to demonstrate to what extent the existence of the child-listener is a sufficient condition to seek mechanisms that include children in radio audience measurement systems. © 2011 Copyright Taylor and Francis Group, LLC.

Original language	English
Pages (from-to)	212-230
Journal	Journal of Radio and Audio Media
Volume	18
DOIs	https://doi.org/10.1080/19376529.2011.615778
Publication status	Published - 1 Oct 2011

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