The CSR management process. Case study

Estrella Barrio Fraile; Ana María Enrique Jiménez; Juan Benavides Delgado

doi:https://doi.org/10.4185/RLCS-2017-1208

The CSR management process. Case study

Estrella Barrio Fraile, Ana María Enrique Jiménez, Juan Benavides Delgado

Research output: Contribution to journal › Article › Research › peer-review

1 Citation (Scopus)

Abstract

© 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

Original language	English
Pages (from-to)	1063-1084
Journal	Revista Latina de Comunicacion Social
Volume	72
DOIs	https://doi.org/10.4185/RLCS-2017-1208
Publication status	Published - 26 Sep 2017

Keywords

CSR
Case
Communication
Management
Stakeholders
Unilever

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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https://doi.org/10.4185/RLCS-2017-1208

https://ddd.uab.cat/record/181720

Cite this

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author = "{Barrio Fraile}, Estrella and {Enrique Jim{\'e}nez}, {Ana Mar{\'i}a} and {Benavides Delgado}, Juan",

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doi = "https://doi.org/10.4185/RLCS-2017-1208",

language = "English",

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journal = "Revista Latina de Comunicacion Social",

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T1 - The CSR management process. Case study

AU - Barrio Fraile, Estrella

AU - Enrique Jiménez, Ana María

AU - Benavides Delgado, Juan

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Y1 - 2017/9/26

N2 - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

AB - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

KW - CSR

KW - Case

KW - Communication

KW - Management

KW - Stakeholders

KW - Unilever

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DO - https://doi.org/10.4185/RLCS-2017-1208

M3 - Article

VL - 72

SP - 1063

EP - 1084

JO - Revista Latina de Comunicacion Social

JF - Revista Latina de Comunicacion Social

SN - 1138-5820

ER -

The CSR management process. Case study

Abstract

Keywords

UN SDGs

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