The CSR management process. Case study

Estrella Barrio Fraile; Ana María Enrique Jiménez; Juan Benavides Delgado

doi:https://doi.org/10.4185/RLCS-2017-1208

The CSR management process. Case study

Estrella Barrio Fraile, Ana María Enrique Jiménez, Juan Benavides Delgado

Department of Advertising, Public Relations and Audiovisual Communication

Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)

Abstract

© 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

Original language	English
Pages (from-to)	1063-1084
Journal	Revista Latina de Comunicacion Social
Volume	72
DOIs	https://doi.org/10.4185/RLCS-2017-1208
Publication status	Published - 26 Sept 2017

Keywords

CSR
Case
Communication
Management
Stakeholders
Unilever

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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https://doi.org/10.4185/RLCS-2017-1208

https://ddd.uab.cat/record/181720

Cite this

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T1 - The CSR management process. Case study

AU - Barrio Fraile, Estrella

AU - Enrique Jiménez, Ana María

AU - Benavides Delgado, Juan

PY - 2017/9/26

Y1 - 2017/9/26

N2 - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

AB - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

KW - CSR

KW - Case

KW - Communication

KW - Management

KW - Stakeholders

KW - Unilever

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DO - https://doi.org/10.4185/RLCS-2017-1208

M3 - Article

SN - 1138-5820

VL - 72

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EP - 1084

JO - Revista latina de comunicación social

JF - Revista latina de comunicación social

ER -

The CSR management process. Case study

Abstract

Keywords

UN SDGs

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