TY - JOUR
T1 - The CSR management process. Case study
AU - Barrio Fraile, Estrella
AU - Enrique Jiménez, Ana María
AU - Benavides Delgado, Juan
PY - 2017/9/26
Y1 - 2017/9/26
N2 - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.
AB - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.
KW - CSR
KW - Case
KW - Communication
KW - Management
KW - Stakeholders
KW - Unilever
U2 - https://doi.org/10.4185/RLCS-2017-1208
DO - https://doi.org/10.4185/RLCS-2017-1208
M3 - Article
SN - 1138-5820
VL - 72
SP - 1063
EP - 1084
JO - Revista latina de comunicación social
JF - Revista latina de comunicación social
ER -