Abstract
Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.
Translated title of the contribution | The CSR management process. Case study |
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Original language | Spanish |
Pages (from-to) | 1063-1084 |
Number of pages | 22 |
Journal | Revista Latina de Comunicacion Social |
Volume | 72 |
DOIs | |
Publication status | Published - 26 Sept 2017 |