The CSR management process. Case study

Estrella Barrio Fraile, Ana María Enrique Jiménez, Juan Benavides Delgado

Research output: Contribution to journalArticleResearchpeer-review

Abstract

© 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.
Original languageEnglish
Pages (from-to)1063-1084
JournalRevista Latina de Comunicacion Social
Volume72
DOIs
Publication statusPublished - 26 Sep 2017

Keywords

  • CSR
  • Case
  • Communication
  • Management
  • Stakeholders
  • Unilever

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