The CSR management process. Case study

Estrella Barrio Fraile; Ana María Enrique Jiménez; Juan Benavides Delgado

doi:10.4185/RLCS-2017-1208

The CSR management process. Case study

Estrella Barrio Fraile, Ana María Enrique Jiménez, Juan Benavides Delgado

Research output: Contribution to journal › Article › Research › peer-review

Abstract

© 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

Original language	English
Pages (from-to)	1063-1084
Journal	Revista Latina de Comunicacion Social
Volume	72
DOIs	https://doi.org/10.4185/RLCS-2017-1208
Publication status	Published - 26 Sep 2017

Keywords

CSR
Case
Communication
Management
Stakeholders
Unilever

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title = "The CSR management process. Case study",

abstract = "{\textcopyright} 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations{\textquoteright} behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.",

keywords = "CSR, Case, Communication, Management, Stakeholders, Unilever",

author = "{Barrio Fraile}, Estrella and {Enrique Jim{\'e}nez}, {Ana Mar{\'i}a} and {Benavides Delgado}, Juan",

year = "2017",

month = sep,

day = "26",

doi = "10.4185/RLCS-2017-1208",

language = "English",

volume = "72",

pages = "1063--1084",

journal = "Revista Latina de Comunicacion Social",

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T1 - The CSR management process. Case study

AU - Barrio Fraile, Estrella

AU - Enrique Jiménez, Ana María

AU - Benavides Delgado, Juan

PY - 2017/9/26

Y1 - 2017/9/26

N2 - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

AB - © 2017, University of La Laguna. All rights reserved. Introduction: We are living a moment of change in business context, which directly affects organizations’ behaviour with society, through which a proper management of Corporate Social Responsibility (CSR) satisfies its starkeholders' interests. Methodology: The aim of this research is to analyze, focuzed on the Unilever Spain case study, how the different phases of the CSR management process are articulated. Results and conclusions: The results show that the development of the different phases has consequences in the own nature of the CSR management, being the main ones: transversality, transparency and dynamism. This research also provides an interesting contribution to the management of consumer values (linked to a product brand) and its relation to the company's intangibles.

KW - CSR

KW - Case

KW - Communication

KW - Management

KW - Stakeholders

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DO - 10.4185/RLCS-2017-1208

M3 - Article

VL - 72

SP - 1063

EP - 1084

JO - Revista Latina de Comunicacion Social

JF - Revista Latina de Comunicacion Social

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