The EU’s support program for the European audiovisual industry (Media) has recently celebrated its 20th anniversary (1991-2011). This article analyzes its evolution towards internationalization. Against the background of media’s search for new partners and markets in the Iberoamerican and international landscape; this analysis assesses the program’s impact on the European audiovisual space.
|Translated title of the contribution||The construction of the European audiovisual market: Assessing two decades of public policy|
|Number of pages||29|
|Journal||Comunicacion y Sociedad (Mexico)|
|Publication status||Published - Jul 2013|