La difusión de las causas sociales y su impacto en la percepción de la imagen de marca. El caso español de Televisió de Catalunya

Translated title of the contribution: The awareness of social causes and its impact on the perception of brand image. The Spanish case of Televisió de Catalunya

Jaime A. Orozco-Toro, Carme Ferré-Pavia

Research output: Contribution to journal › Article › Research › peer-review

3 Citations (Scopus)

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Social Sciences

Engineering & Materials Science