La difusión de las causas sociales y su impacto en la percepción de la imagen de marca. El caso español de Televisió de Catalunya

Translated title of the contribution: The awareness of social causes and its impact on the perception of brand image. The Spanish case of Televisió de Catalunya

Jaime A. Orozco-Toro, Carme Ferré-Pavia

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The awareness of social causes and its impact on the perception of brand image. The Spanish case of Televisió de Catalunya'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science