Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain

Elsa Varela, Pierre Alexandre Mahieu, Marek Giergiczny, Pere Riera, Mario Soliño

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Abstract

© 2014 Department of Forest Economics, Swedish University of Agricultural Sciences, Umeå. Cheap talk (CT) scripts have been broadly tested in contingent valuation studies to mitigate the effects of hypothetical bias. However, this approach may not fully be adequate when the individual is faced with several choices such as in discrete choice experiments (DCE) because the respondent may tend to forget about the CT script. This paper tests the effects of a single opt-out reminder (SOOR) to lower the hypothetical bias in a DCE dealing with the valuation of social preferences for forest fire prevention programs in Southern Spain. Results show that the inclusion of a SOOR does not contribute sufficiently to improve the CT effect on the DCE data.
Original languageEnglish
Pages (from-to)212-222
JournalJournal of Forest Economics
Volume20
Issue number3
DOIs
Publication statusPublished - 1 Jan 2014

Keywords

  • Cheap talk
  • Discrete choice experiment
  • Random parameters models
  • Scale parameters
  • Wildfires
  • Willingness to pay

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