Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. Our procedure permits to reveal the plural social reality due that it shows a lot of different types of individual humans in public and private spaces. Our proposed methodology has exceeded the content analysis based on general perceptions.
|Translated title of the contribution||Television, cinema and advertising, as a source for past and present knowledge|
|Number of pages||11|
|Journal||Historia y Comunicación Social|
|Publication status||Published - 2013|