Televisión, cine y publicidad, fuentes deconocimiento del pasado y del presente

Translated title of the contribution: Television, cinema and advertising, as a source for past and present knowledge

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. Our procedure permits to reveal the plural social reality due that it shows a lot of different types of individual humans in public and private spaces. Our proposed methodology has exceeded the content analysis based on general perceptions.

Translated title of the contributionTelevision, cinema and advertising, as a source for past and present knowledge
Original languageSpanish
Pages (from-to)461-471
Number of pages11
JournalHistoria y Comunicación Social
Volume18
DOIs
Publication statusPublished - 2013

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