Television, Cinema and Advertising, as a Source for Past and Present Knowledge

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. Our procedure permits to reveal the plural social reality due that it shows a lot of different types of individual humans in public and private spaces. Our proposed methodology has exceeded the content analysis based on general perceptions.
Original languageEnglish
Pages (from-to)461-471
JournalHistoria y Comunicacion Social
Volume18
DOIs
Publication statusPublished - 1 Dec 2013

Keywords

  • Advertising
  • Citizenship
  • Media literacy
  • Movies
  • TV fiction

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