The clarity and effectiveness of audiovisual news is based on the structuralist notion of the organization and uses information technology resources and technology to improve their productive finish. In this paper the comparative analysis is made of a news broadcast on two channels with national coverage using the Building Information Model efficiency (MOCIAE). The results indicate the use of differential schemes in both ways: to cover the drafting of the order of the data and the use of syntactic and expressive resources to focus attention on certain aspects of the event preferential represented employees in the different stages of production of the news.
|Journal||Estudios Sobre el Mensaje Periodistico|
|Publication status||Published - 1 Dec 2012|
- Audiovisual message