Strongly interacting theories of electroweak (EW) symmetry breaking provide an elegant solution to the hierarchy problem. In these models the EW symmetry can either be broken without a Higgs or by means of a composite Higgs boson. These scenarios have been recently investigated in the framework of five-dimensional warped models that, according to the AdS/CFT correspondence, have a four-dimensional holographic interpretation in terms of strongly coupled field theories. We describe the minimal Higgsless and composite Higgs model and show how they can successfully pass all the electroweak precision tests and solve the flavor problems. We explore the implications of these models at the LHC (Large Hadron Collider). © 2009 World Scientific Publishing Company.