Spanish football clubs own media. From the official magazine to the DTT channels

Xavier Ginesta Portet

    Research output: Contribution to journalArticleResearchpeer-review

    9 Citations (Scopus)

    Abstract

    Using Information and Communication Technologies (ICT) for communication tasks in sports organizations means the increase of the own media of these organizations to reach their stakeholders. In some cases, these own media allow the globalization of sport brands, such us Barça or Real Madrid, but in other cases, they also reinforce the feeling of belonging to a community, such us the analogical radio services of both Sevillian football clubs: Sevilla FC and Real Betis. The aim of this article is to show some of the main results of the PhD thesis about ICT and sport of this researcher, focusing the attention at the own media that Spanish football clubs created in the digital age.
    Original languageEnglish
    Pages (from-to)145-166
    JournalEstudios Sobre el Mensaje Periodistico
    Volume16
    Publication statusPublished - 1 Dec 2010

    Keywords

    • Fanzine and corporate web page
    • Football clubs
    • Information and communication technologies
    • Own media

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