Sounds without borders: Exploring the cross-national expansion of commercial European Radio Groups

Montse Bonet*, David Fernández-Quijada

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Abstract

This article aims to study how private European radio is becoming commercially international through the expansion of radio brands beyond their national market. It is the first ever analysis of the expansion strategies of radio groups across Europe, including their footprint in each market in which they operate, from the political economy of cultural industries. The article maps the main radio groups in Europe, analyses cross-national champions in depth and establishes three main types. This study shows that, thanks to the possibilities of a deregulated market, strengthening the role of the brand and the format, and the agreements with other groups, broadcasting radio has overcome the obstacles that, historically, hindered its cross-border expansion.

Original languageEnglish
Pages (from-to)610-625
Number of pages16
JournalEuropean journal of communication
Volume36
Issue number6
DOIs
Publication statusPublished - 7 May 2021

Keywords

  • Cross-national
  • Europe
  • radio
  • radio groups
  • strategies

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