Social networks as a career opportunity for communication students in Spain and Latin America

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Abstract

Copyright © 2018 (Santiago Tejedor et al). The analysis of social networks among young Internet users ("Millennial" generation) has become a research field that has generated numerous studies and articles. However, the visualisation of these platforms as scenarios of professional careers development of the future communicators has scarcely been studied. This article presents the results of a research carried out in 16 countries with 1,080 students of Communication who thought about the possibility of working in a social, digital network. The study, which gathered a total of 32,400 evidences, concludes that communication students are present in social networks and value their use positively, but they have not become aware of the professional possibilities that they offer them.
Original languageEnglish
Pages (from-to)183-198
JournalObservatorio
Volume12
Issue number1
DOIs
Publication statusPublished - 1 Jan 2018

Keywords

  • Communication
  • Employment
  • Milennials
  • Social networks
  • Youth

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