Social Media as marketing strategy: an explorative study on adoption and use by retailers

Carlota Lorenzo Romero, Efthymios Constantinides, María del Carmen Alarcón del Amo, T. Bondarouk y M.R. Olivas-Luján (Editor)

    Research output: Chapter in BookChapterResearch

    Original languageEnglish
    Title of host publicationSocial Media in Strategic Management (Advanced Series in Management)
    Place of PublicationWA (GB)
    Publication statusPublished - 1 Jan 2013

    Publication series

    NameAdvances Series in Management

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