@inbook{a6873b421bce4adfaf10b576d5280436,
title = "Social Media as marketing strategy: an explorative study on adoption and use by retailers",
author = "Romero, {Carlota Lorenzo} and Efthymios Constantinides and Amo, {Mar{\'i}a del Carmen Alarc{\'o}n del} and Olivas-Luj{\'a}n, {T. Bondarouk y M.R.}",
year = "2013",
month = jan,
day = "1",
language = "English",
isbn = "978-1-78190-898-3",
volume = "11",
series = "Advances Series in Management",
pages = "--",
booktitle = "Social Media in Strategic Management (Advanced Series in Management)",
edition = "1",
}