Social Media as marketing strategy: an explorative study on adoption and use by retailers

Carlota Lorenzo Romero; Efthymios Constantinides; María del Carmen Alarcón del Amo; T. Bondarouk y M.R. Olivas-Luján

Social Media as marketing strategy: an explorative study on adoption and use by retailers

Carlota Lorenzo Romero, Efthymios Constantinides, María del Carmen Alarcón del Amo, T. Bondarouk y M.R. Olivas-Luján (Editor)

Research output: Chapter in Book › Chapter › Research

Original language	English
Title of host publication	Social Media in Strategic Management (Advanced Series in Management)
Place of Publication	WA (GB)
Pages	-
Volume	11
Edition	1
Publication status	Published - 1 Jan 2013

Publication series

Name	Advances Series in Management

Cite this

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title = "Social Media as marketing strategy: an explorative study on adoption and use by retailers",

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Social Media as marketing strategy: an explorative study on adoption and use by retailers. / Romero, Carlota Lorenzo; Constantinides, Efthymios; Amo, María del Carmen Alarcón del; Olivas-Luján, T. Bondarouk y M.R. (Editor).

Social Media in Strategic Management (Advanced Series in Management). Vol. 11 1. ed. WA (GB), 2013. p. - (Advances Series in Management).

Research output: Chapter in Book › Chapter › Research

TY - CHAP

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AU - Romero, Carlota Lorenzo

AU - Constantinides, Efthymios

AU - Amo, María del Carmen Alarcón del

A2 - Olivas-Luján, T. Bondarouk y M.R.

PY - 2013/1/1

Y1 - 2013/1/1

M3 - Chapter

SN - 978-1-78190-898-3

VL - 11

T3 - Advances Series in Management

SP - -

BT - Social Media in Strategic Management (Advanced Series in Management)

CY - WA (GB)

ER -