Selling the brain representation of neuroscience in advertising

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Original language	English
Title of host publication	Neuroscience and Media: New Understandings and Representations
Pages	183-193
Number of pages	10
DOIs	https://doi.org/10.4324/9781315749235
Publication status	Published - 5 Dec 2014

Cite this

@inbook{e92c42e637494ae88f8c542995a762bc,

title = "Selling the brain representation of neuroscience in advertising",

author = "Celia Andreu-S{\'a}nchez and Mart{\'i}n-Pascual, {Miguel {\'A}ngel}",

year = "2014",

month = dec,

day = "5",

doi = "10.4324/9781315749235",

language = "English",

isbn = "9781317608479",

pages = "183--193",

booktitle = "Neuroscience and Media: New Understandings and Representations",

}

TY - CHAP

T1 - Selling the brain representation of neuroscience in advertising

AU - Andreu-Sánchez, Celia

AU - Martín-Pascual, Miguel Ángel

PY - 2014/12/5

Y1 - 2014/12/5

U2 - 10.4324/9781315749235

DO - 10.4324/9781315749235

M3 - Chapter

SN - 9781317608479

SN - 9781138811508

SP - 183

EP - 193

BT - Neuroscience and Media: New Understandings and Representations

ER -