Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand

Maria-Jose Masanet, Israel Márquez, Fernanda Pires, Débora Lanzeni

Research output: Chapter in BookChapterResearchpeer-review

Original languageEnglish
Title of host publicationInnovation in Advertising and Branding Communication
EditorsLluís Mas-Manchón
PublisherRoutledge
Pages136-153
Number of pages18
Editionfirst
ISBN (Electronic)9781003009276
DOIs
Publication statusPublished - 9 Sep 2020

Cite this