Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand

Maria-Jose Masanet, Israel Márquez, Fernanda Pires, Débora Lanzeni

Research output: Chapter in Book › Chapter › Research › peer-review

Original language	English
Title of host publication	Innovation in Advertising and Branding Communication
Editors	Lluís Mas-Manchón
Publisher	Routledge
Pages	136-153
Number of pages	18
Edition	first
ISBN (Electronic)	9781003009276
DOIs	https://doi.org/10.4324/9781003009276-9
Publication status	Published - 9 Sept 2020

Access to Document

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Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand. / Masanet, Maria-Jose; Márquez, Israel; Pires, Fernanda et al.
Innovation in Advertising and Branding Communication. ed. / Lluís Mas-Manchón. first. ed. Routledge, 2020. p. 136-153.

Research output: Chapter in Book › Chapter › Research › peer-review

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AU - Márquez, Israel

AU - Pires, Fernanda

AU - Lanzeni, Débora

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BT - Innovation in Advertising and Branding Communication

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