RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)

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@article{3cef918ff1c84cc7ac1078f7fcc9dd49,

title = "RTVE{\textquoteright}s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)",

author = "{Guimer{\`a} i Orts}, {Josep {\`A}ngel}",

year = "2023",

doi = "10.15581/003.36.3.1-17",

language = "English",

volume = "36",

pages = "1--17",

journal = "Comunicacion y Sociedad",

issn = "0214-0039",

publisher = "Universidad de Navarra",

number = "3",

}

TY - JOUR

T1 - RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)

AU - Guimerà i Orts, Josep Àngel

PY - 2023

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UR - https://dialnet.unirioja.es/servlet/articulo?codigo=9002092

U2 - 10.15581/003.36.3.1-17

DO - 10.15581/003.36.3.1-17

M3 - Article

SN - 0214-0039

VL - 36

SP - 1

EP - 17

JO - Comunicacion y Sociedad

JF - Comunicacion y Sociedad

IS - 3

ER -