Rise and fall of new urban natures: Ornamental plants and urban sprawl in alicante

Urban sprawl occurred in the Spanish coast since 1990's has generated a notable territorial impact. In this article, it is analyzed the relationships established between urban sprawl and changes on urban model. The spread of garden areas has also meant changes in the local productive system. It has been consolidated, on the one hand, flowers and ornamental plants producers and, by another one, garden centers that offer services and plants. The analysis of items such as location, size, provided services provided, etc. reflects the existence of differences in the urban model in this coastal area, but also in its intensity and development degree.