Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin

Ercilia García Álvarez, Nela Filimón, Jordi López Sintas

    Research output: Chapter in BookChapterResearch

    Original languageEnglish
    Title of host publicationProceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting
    Editors Roger BENNET
    Place of PublicationLondres (GB)
    Pages38-52
    Number of pages14
    Edition1
    Publication statusPublished - 1 Jan 2006

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