Original language | English |
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Title of host publication | Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting |
Editors | Roger BENNET |
Place of Publication | Londres (GB) |
Pages | 38-52 |
Number of pages | 14 |
Edition | 1 |
Publication status | Published - 1 Jan 2006 |
Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin
Ercilia García Álvarez, Nela Filimón, Jordi López Sintas
Research output: Chapter in Book › Chapter › Research