Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin

Ercilia García Álvarez; Nela Filimón; Jordi López Sintas

Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin

Ercilia García Álvarez, Nela Filimón, Jordi López Sintas

Research output: Chapter in Book › Chapter › Research

Original language	English
Title of host publication	Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting
Editors	Roger BENNET
Place of Publication	Londres (GB)
Pages	38-52
Number of pages	14
Edition	1
Publication status	Published - 1 Jan 2006

Cite this

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title = "Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin",

author = "{\'A}lvarez, {Ercilia Garc{\'i}a} and Nela Filim{\'o}n and Sintas, {Jordi L{\'o}pez}",

year = "2006",

month = jan,

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language = "English",

isbn = "1-89976457-7",

pages = "38--52",

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booktitle = "Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting",

edition = "1",

}

Reliable Entertainment: Spanish Consumers' Preferences Toward the Film's Country of Origin. / Álvarez, Ercilia García; Filimón, Nela; Sintas, Jordi López.

Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting. ed. / Roger BENNET. 1. ed. Londres (GB), 2006. p. 38-52.

Research output: Chapter in Book › Chapter › Research

TY - CHAP

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AU - Álvarez, Ercilia García

AU - Filimón, Nela

AU - Sintas, Jordi López

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SN - 1-89976457-7

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EP - 52

BT - Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interst Groups of the Academy of Markerting

A2 - Roger BENNET, null

CY - Londres (GB)

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