Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin

E. García-Álvarez, N. Filimon, J. López-Sintas

    Research output: Contribution to journalArticleResearch

    Original languageEnglish
    Pages (from-to)1-13
    JournalInternational journal of non profit and voluntary sector marketing (Online)
    Volume12
    Publication statusPublished - 1 Jan 2007

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