Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers’ Purchasing Behavior in Peruvian Toy Stores

Miriam Carrillo*, Alicia Gonzalez-Sparks, Nestor U. Salcedo

*Corresponding author for this work

Research output: Chapter in BookChapterResearchpeer-review

Fingerprint

Dive into the research topics of 'Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers’ Purchasing Behavior in Peruvian Toy Stores'. Together they form a unique fingerprint.

Business & Economics