Reflections on gambling in contemporary society: Towards a risk biography

With this article we propose a theoretical review of Gambling studies, planning a cultural insight towards a phenomenon, nowadays, massively expanded. Our ob- jective is, precisely, to decouple the analysis from the pathologic aspects inherent in problem gambling -gambling addiction- with the aim to capture the cultural aspects that determined the exponential growth of Gambling industries in the last two decades and characterize the subjective experiences of no problematic gam- blers in the current context. In a context of advanced economy, we propose a re- flection capable to recognize the concept of risk proposed by Ulrich Beck and Antony Giddens, as a powerful driver of this enormous expansion of Gambling in contemporary society.