Reconfiguration of the dynamics of the Colombian radio industry in the digital ecosystem

Andrés Barrios-Rubio, Maria Gutiérrez-García

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Abstract

ICTs reconfigure the radio-audience relationship, a phenomenon in which the industry establishes routes of action and sets a field of work in the permanent construction of the social fabric. This work seeks to understand and determine the preparation of the media to meet the challenges of the digital environment of the audience, through a methodology that combines quantitative (monitoring of their actions on the air, social networks, web-r@dio) and qualitative tools (semi-structured interview, analysis of the messages and the composition of the web-r@dio). The results show an integrated antenna and screen strategy, in 360°, to capture the attention of the listener-user.
Original languageEnglish
Pages (from-to)227-243
JournalCuadernos.info
Issue number41
DOIs
Publication statusPublished - 1 Dec 2017

Keywords

  • Audience
  • Business model
  • Productive routine
  • Radio
  • Web-r@adio

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