Rational VS Emotional Content in Mobile Advertising

Translated title of the contribution: Rational VS Emotional Content in Mobile Advertising

Research output: Contribution to journalArticleResearch

Translated title of the contributionRational VS Emotional Content in Mobile Advertising
Original languageMultiple languages
Pages (from-to)257-275
JournalPensar la publicidad
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Jan 2014

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