Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising

Ll Mas; F. Morales; Judith Castellà Mate

doi:https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736

Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising

Translated title of the contribution: Rational VS Emotional Content in Mobile Advertising

Ll Mas, F. Morales, Judith Castellà Mate

Research output: Contribution to journal › Article › Research

Translated title of the contribution	Rational VS Emotional Content in Mobile Advertising
Original language	Multiple languages
Pages (from-to)	257-275
Journal	Pensar la publicidad
Volume	8
Issue number	2
DOIs	https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736
Publication status	Published - 1 Jan 2014

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https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736

https://ddd.uab.cat/record/143907

Cite this

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title = "Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising / Rational VS Emotional Content in Mobile Advertising",

author = "Ll Mas and F. Morales and {Castell{\`a} Mate}, Judith",

year = "2014",

month = jan,

day = "1",

doi = "https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736",

language = "M{\'u}ltiples idiomas",

volume = "8",

pages = "257--275",

number = "2",

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AU - Mas, Ll

AU - Morales, F.

AU - Castellà Mate, Judith

PY - 2014/1/1

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DO - https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736

M3 - Artículo

VL - 8

SP - 257

EP - 275

IS - 2

ER -