Rational VS Emotional Content in Mobile Advertising

Translated title of the contribution: Rational VS Emotional Content in Mobile Advertising

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Translated title of the contribution	Rational VS Emotional Content in Mobile Advertising
Original language	Multiple languages
Pages (from-to)	257-275
Journal	Pensar la publicidad
Volume	8
Issue number	2
DOIs	https://doi.org/10.5209/rev_PEPU.2014.v8.n2.50736
Publication status	Published - 1 Jan 2014

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@article{a4c60d3e82a246b397233b1aa1e1edb0,

title = "Rational VS Emotional Content in Mobile Advertising",

author = "Ll Mas and F. Morales and {Castell{\`a} Mate}, Judith",

year = "2014",

month = jan,

day = "1",

doi = "10.5209/rev_PEPU.2014.v8.n2.50736",

language = "M{\'u}ltiples idiomas",

volume = "8",

pages = "257--275",

number = "2",

}