Translated title of the contribution | Rational VS Emotional Content in Mobile Advertising |
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Original language | Multiple languages |
Pages (from-to) | 257-275 |
Journal | Pensar la publicidad |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jan 2014 |
Rational VS Emotional Content in Mobile Advertising
Ll Mas, F. Morales, Judith Castellà Mate
Research output: Contribution to journal › Article › Research