Ràdio en línia i projectes nadius a Catalunya. Els riscos i atractius de la incertesa

Digitalisation has transformed cultural industries in recent years. The radio industry is also being affected by these changes, although in Spain it's still largely based on an analogue transmission model. On the internet, radio broadcasters can diversify the range of content they deliver to the audience. At the same time, other audio projects are set up directly on the internet, being far removed from those of traditional broadcasters. This study of online radio and indigenous online projects allows us to examine and compare the strategies used to tackle the internet, a platform that challenges the traditional value chain of broadcasters. Based on a review of the literature and documents, a description of the sample and in-depth interviews, this paper explains how broadcasters see the dynamics of the internet and how this results in a certain kind of content and its impact on the value chain. Some trends in the radio market and related difficulties are also pointed out.