Object ives: This paper assesses the quality of official tourist destination websites offered by Spain's regional tourism boards. Methodology: The system of assessment was designed by the research group Comunicación online de los destinos turísticos (Online Communication for Destination Brands, CODETUR) in the form of a template combining 12 parameters and 127 indicators to calculate a web quality index for each website and identify its strengths and weaknesses. Result s: The quality of tourist destination websites offered by S pain's regional tourism boards was observed to be slightly above average, with an overall web quality index of 0.51 in which Galicia scored the highest (0.66) and Extremadura scored the lowest (0.33). Taken together, the Spanish websites scored highest in those areas the researchers had defined as technical, (0.75 for the parameter Usability and accessibility, 0.73 for Positioning and 0.69 for Web architecture) and scored lowest in those areas defined as relational (0.27 for Mobile communications and 0.28 for Interactivity) or as persuasive (0.29 for Commercialization).
|Translated title of the contribution||The quality of official tourist destination websites offered by Spain's regional tourism boards|
|Publication status||Published - 2013|