Abstract
The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet.
Translated title of the contribution | A methodological proposal for analyzing television fiction |
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Original language | Spanish |
Pages (from-to) | 449-469 |
Number of pages | 21 |
Journal | Palabra Clave |
Volume | 16 |
Issue number | 2 |
DOIs | |
Publication status | Published - Aug 2013 |