Proposal of indicators for the evaluation of media literacy competences in public administrations

© 2018 El Profesional de la Informacion. All rights reservsed. A framework of indicators and a media competence self-assessment test for public administrations is proposed, in a field where few evaluation methods have been implemented up until now. The study is based on media literacy (ML) indicators divided in five general criteria defined by Pérez-Tornero and Celot (2009). These are: availability of media, ML context, use, critical understanding, and communication. The initial frameworks were compared with those used in in highly-regarded international media assessment systems. The article presents a test based on the qualitative comparison of international evaluation methods, as well as through in-depth interviews. The proposed tool is applied and refined through a research process that combines quantitative and qualitative methods. The study concludes that competences can be assessed by means of a questionnaire, but also finds that there are others, especially those related to the critical reading of information, that present greater complexity and that demand various types of tests. The application of the survey allows us to obtain useful recommendations for the development and improvement of ML indicators within public administrations.